Terms of service
Last updated: 24 September 2025
OVERVIEW
Welcome to Serenflux, a trading name of MarketLoom LTD (“Serenflux”, “we”, “us”, “our”). We operate this store and website, including all related information, content, features, tools, products and services (the “Services”). Serenflux is powered by Shopify, which enables us to provide the Services to you.
By visiting, interacting with, or using our Services, you agree to be bound by these Terms of Service (the “Terms”) and our Privacy Policy (/policies/privacy-policy). If you do not agree to these Terms or the Privacy Policy, you should not use or access the Services. Your purchases are subject to our Refund Policy (/policies/refund-policy).
Nothing in these Terms affects your statutory rights under applicable consumer law.
1. ACCESS AND ACCOUNT
You represent that you are at least the age of majority in your place of residence, and you consent to allow any of your minor dependents to use the Services on devices you own, purchase, or manage.
To use the Services, you may be asked to provide certain information, such as your email address, billing, payment, and shipping information. You warrant that all information you provide is correct, current, and complete and that you have all rights necessary to provide it.
You are responsible for maintaining the security of your account credentials and for all activity under your account. You may not transfer, sell, assign, or license your account to any other person.
2. OUR PRODUCTS
We strive to accurately represent our products and services. However, colours and appearance may vary based on your device and settings.
We do not warrant that the appearance or quality of any product or service will meet your expectations.
All product descriptions are subject to change at any time without notice. We may discontinue any product at any time and may limit quantities to any person, geographic region, or jurisdiction.
3. ORDERS
When you place an order, you make an offer to purchase. Serenflux may accept or decline your order at our discretion. Your order is accepted when we confirm acceptance and process your payment. Please review your order carefully before submitting, as we may be unable to accommodate cancellation requests after acceptance. If we do not accept, change, or cancel an order, we will attempt to notify you using the contact details provided with the order.
Your purchases are subject to our Refund Policy (/policies/refund-policy).
You represent that your purchases are for personal or household use and not for commercial resale or export.
4. PRICES AND BILLING
Prices shown to UK customers are [VAT-inclusive if/when registered / VAT-not applicable while we are not VAT-registered]. Delivery charges are shown separately at checkout.”
5. SHIPPING AND DELIVERY
Delivery times are estimates and not guaranteed. We are not liable for delays caused by carriers, customs, or events beyond our control.
Consumers: “For UK consumers, risk passes to you only when the goods are delivered to you (or a person you nominate).”
6. INTELLECTUAL PROPERTY
The Services and all content (including trademarks, brands, text, images, graphics, video, and audio, and the design/arrangement thereof) are owned by Serenflux, its affiliates, or licensors and are protected by applicable laws.
You may use the Services for personal, non-commercial use only. Except as permitted by law, you must not reproduce, distribute, modify, create derivative works, publicly display, publicly perform, republish, download, store, or transmit any materials from the Services without our prior written consent.
“Serenflux” and related names, logos, product/service names, designs, and slogans are trademarks of MarketLoom LTD or its licensors. Shopify’s names, logos, and marks are trademarks of Shopify. All other marks are the property of their respective owners.
7. OPTIONAL TOOLS
We may provide access to third-party tools “as is” and “as available” without warranties or endorsements. We are not liable for your use of such tools. Use of any third-party tools is entirely at your own risk and subject to the terms of the relevant provider. New features may be released from time to time and will be subject to these Terms.
8. THIRD-PARTY LINKS
The Services may contain links to third-party sites or materials. If you access them, you do so at your own risk. We are not responsible for their content, accuracy, policies, or practices and are not liable for any harm or damages related to your use of third-party sites, products, or services. Review third-party terms and policies before engaging in any transaction.
9. RELATIONSHIP WITH SHOPIFY
Serenflux is powered by Shopify, which enables us to provide the Services. However, your purchases are made directly with Serenflux. Shopify is not responsible for any aspect of sales or transactions between you and Serenflux. You acknowledge and agree that Shopify and its affiliates have no liability arising from your purchases or transactions with Serenflux.
10. PRIVACY
Personal information collected through the Services is handled in accordance with our Privacy Policy (/policies/privacy-policy). Because the Services are hosted by Shopify, certain personal information may also be processed under Shopify’s Privacy Policy. By using the Services, you acknowledge that you have read these privacy policies.
Information you submit may be transmitted to and processed by Shopify and other third parties (which may be located outside your country) to provide the Services.
11. FEEDBACK (REVIEWS, IDEAS & SUBMISSIONS)
If you submit reviews, ideas, suggestions, proposals, plans, or other content (“Feedback”), you grant us a perpetual, worldwide, sublicensable, royalty-free licence to use, reproduce, modify, publish, distribute, and display such Feedback for any purpose.
You warrant that you own or have rights to the Feedback; that you have disclosed any compensation or incentives; and that your Feedback complies with these Terms and applicable law. We may (but are not obligated to) monitor, edit, or remove content at our discretion.
12. ERRORS, INACCURACIES AND OMISSIONS
Occasionally there may be information on the Services that contains typographical errors, inaccuracies, or omissions (e.g., product descriptions, pricing, promotions, shipping charges, transit times, availability). We reserve the right to correct, change, or update information or cancel orders if any information is inaccurate at any time without prior notice (including after you submit an order).
13. PROHIBITED USES
You may use the Services for lawful purposes only. You agree not to, directly or indirectly:
(a) violate any applicable laws or regulations;
(b) infringe intellectual property rights;
(c) harass, abuse, defame, or harm others;
(d) transmit false or misleading information;
(e) send unsolicited or unauthorised advertising or spam;
(f) upload or transmit viruses or malicious code;
(g) collect or track others’ personal information without consent;
(h) scrape or crawl the Services, except as permitted by robots.txt;
(i) interfere with or circumvent security features; or
(j) otherwise engage in conduct that restricts or inhibits anyone’s use or enjoyment of the Services or exposes Serenflux, Shopify, or users to liability.
We may suspend, disable, or terminate access if we determine you have violated these Terms.
14. TERMINATION
We may terminate these Terms or your access to the Services (or any part) at any time, with or without notice. You remain liable for all amounts due up to and including the termination date.
Sections that by their nature should survive termination will survive, including Intellectual Property, Feedback, Disclaimers, Limitation of Liability, Indemnification, Severability, Waiver; Entire Agreement, Assignment, Governing Law, Privacy, and related provisions.
15. DISCLAIMER OF WARRANTIES
The Services and all products are provided “as is” and “as available” without warranties of any kind, express or implied, including implied warranties of merchantability, satisfactory quality, fitness for a particular purpose, durability, title, and non-infringement. We do not guarantee that the Services will be uninterrupted, timely, secure, or error-free.
Some jurisdictions do not allow certain disclaimers; in such cases, the above may not apply to you to the extent prohibited by law.
16. LIMITATION OF LIABILITY
To the fullest extent permitted by law, in no case shall Serenflux (MarketLoom LTD), our directors, officers, employees, affiliates, agents, contractors, service providers, or licensors, or Shopify and its affiliates, be liable for any indirect, incidental, special, consequential, or punitive damages (including lost profits, revenue, savings, data, or replacement costs) arising from your use of the Services or any products, even if we have been advised of the possibility of such damages.
Nothing in these Terms limits or excludes liability that cannot be limited or excluded by law (e.g., liability for death or personal injury caused by negligence or for fraud).
17. INDEMNIFICATION
You agree to indemnify and hold harmless Serenflux (MarketLoom LTD), Shopify, and our respective affiliates, officers, directors, employees, agents, contractors, licensors, and service providers from any losses, damages, liabilities, claims, and expenses (including reasonable legal fees) arising out of your breach of these Terms, violation of law, or misuse of the Services.
18. SEVERABILITY
If any provision of these Terms is unlawful, void, or unenforceable, that provision shall be enforced to the maximum extent permitted, and the remainder will remain in full force and effect.
19. WAIVER; ENTIRE AGREEMENT
Our failure to exercise or enforce any right or provision shall not constitute a waiver.
These Terms and any policies posted on the site (including the Privacy Policy (/policies/privacy-policy) and Refund Policy (/policies/refund-policy)) constitute the entire agreement between you and us regarding the Services and supersede prior or contemporaneous agreements.
20. ASSIGNMENT
You may not assign, transfer, or delegate these Terms or any rights or obligations without our prior written consent. We may assign, transfer, or delegate these Terms without notice.
21. GOVERNING LAW AND JURISDICTION
These Terms and any separate agreements whereby we provide you Services are governed by the laws of England and Wales. You and MarketLoom LTD (trading as Serenflux) submit to the exclusive jurisdiction of the courts of England and Wales.
22. HEADINGS
Headings are for convenience only and do not affect interpretation.
23. CHANGES TO THESE TERMS
You can review the most current version of these Terms at any time on this page. We may update or change these Terms by posting an updated version. We will notify you of material changes as required by law. Your continued use of the Services after changes take effect constitutes acceptance.
24. CONTACT INFORMATION
Questions about these Terms should be sent to support@serenflux.com.
Our contact information:
Trading name: Serenflux
Legal entity: MarketLoom LTD
Company registration number: 16736443
Registered office / business address: MarketLoom LTD, Unit A, 82 James Carter Road, Mildenhall, IP28 7DE, United Kingdom
Email: support@serenflux.com